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Welcome to our Demo
Marketing Campaign
Our Campaign's Goal:
Reach and recruit diverse and qualified students
to meet the enrollment goals of the Bedford University School of Business.
Our Target Demographics:
Bedford University Alumni and business professionals
with responsibity for leading and operating successful
multinational companies.
Our Media:
Our campaign will be three different marketing tools using two different
types of media. These will include:
Personalized URL (PURL)
Postcard ...
Much like variable printing, Personalized URL postcards and their landing
page use a contact database. This may be a list of prospects that
your organization may already have or a new list purchased from our
Print Center. The prospect data is used to customize the marketing
messages based on the contacts' information. Please click on the
image to the right to see an online demonstration of a Personalized
URL postcard.
Generic URL ...
Speaking to a larger audience? Placing a print ad? Mailing to an audience
you don’t know much about? Executing a TV or radio campaign?
This is the role of the generic URL, (GURL). For example, create
a generic URL which drives the audience to a landing page and allows
the contact to provide information about themselves, their interests,
and preferred contact method. With this new information, you can
target their needs and turn them into a customer! Ready for a Demo?
Click the image to the right.
Transit Shelter Advertisement...
For this campaign we also plan to use multiple Transit Shelter signage
in the downtown area. We feel that the shelter locations offer
outstanding visibility and quality impressions and delivers high circulation
figures due to their curbside positioning along main roadways. We are
working with an outside vendor for placement, but using our URL and
a landing page to capture prospects' information. This demo shows
that ALL media types can be used with our Integrated marketing solution.
Please click on the image to the right to view the demo.
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